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About the role We are looking for a Personalization & Analytics Engineer to implement A/B testing and personalization using Adobe Target. This person manages enterprise web tagging through Adobe Data Collection, builds data layers, and configures Customer Journey Analytics for cross-channel reporting. Strong JavaScript, HTML, and CSS skills support complex testing scenarios. What you will do Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target. Develop and maintain custom JavaScript, HTML, and CSS to manipulate DOM elements for complex testing scenarios. Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager. Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms. Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team. Debug and troubleshoot data collection issues, ensuring tracking integrity using network monitoring tools (e.g., Charles Proxy, browser dev tools). Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies. Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns. Must haves 3+ years of hands-on experience in web analytics implementation and digital optimization. Strong proficiency in front-end web technologies, specifically JavaScript (ES6+), HTML, and CSS. Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations). Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch). Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture). Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking. Excellent problem-solving skills and a meticulous approach to QA and data validation. Upper-intermediate English level. Nice to haves Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue). Experience integrating Adobe Target with Adobe Analytics (A4T). Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations. Experience with Server-Side tagging or edge computing setups. Perks and benefits Growth without limits: build your skills through mentorship, internal TechTalks, challenging projects, and a dedicated annual learning budget Competitive compensation: get recognition that reflects your skills and impact, with regular performance and compensation reviews Flexibility: work 100% remotely with flexible hours that support focus, autonomy, and a healthy work rhythm Meaningful, modern projects: build impactful products using modern technologies alongside global teams and leading brands Collaborative culture: join a supportive environment with zero micromanagement where ideas are welcomed and contributions are recognized Well-being & support: access local well-being programs and people-focused support tailored to your location Job Type: Full-time Work Location: Remote